ShortTrack CEO: How Mid-Market CEOs Apply Four Critical Concepts to Achieve Their Personal Goals

Mid-market CEOs are different than their Fortune 500 and enterprise CEO counterparts. They have different resources available, different business training, different delegation styles, different use of their time and most importantly, they are thinking about different things and have different goals.

This 162 page business book explores those differences and presents solutions for the common challenges mid-market CEOs encounter. Learn how to:

• Find the hidden numbers between your P&L and balance sheet that tell you if your time, energy, risk and money are being invested wisely.
• Increase the accuracy of your managing and hiring decisions to 80%.
• Energize your people to achieve your vision by creating a galvanizing culture.
• Learn how to win mindshare to build a competitive advantage and grow sales.

This valuable how-to book explains the four concepts in detail along with twelve activities that will change the way mid-market CEOs view their business.

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Book Reviews from Business Leaders

“ShortTrack CEO offers practical, powerful techniques which can transform your business if properly implemented.

Michael L. Ducker
Chief Operating Officer and President, International
FedEx Express

“The concepts articulated in ShortTrack CEO have been important and effective tools for the leaders of a dynamic private company in which we have made a significant equity investment.”

R. Brad Martin
Chairman, RBM Venture Company
Retired Chairman & CEO, Saks Incorporated