While the sale of LEDIC to the Hunt Cos. Inc. was officially announced on December 28, 2010, Edmundson had been finishing up the final work for the sale and has now transitioned to full-time focus with ShortTrack CEO clients and running Edmundson Northstar, his leadership and sales training company.

The sale of LEDIC to the Hunt Companies closes another chapter of Ken Edmundson’s career building mid-market companies.

“The Hunt Companies’ investment in LEDIC strengthens its position to be the premier provider of Property Management for Apartments with Social Infrastructure Expertise,” said Edmundson. “I’m confident that the company is in good hands.”

Now, Edmundson will continue his focus on building mid-market companies, committing 100% of his efforts on working with clients – CEOs of mid-market companies across the United States, Europe and Australia. Edmundson, along with his partners Nick Setchell and Jim Sagar, have been working together to create the ShortTrack CEO system over the past four years. The entire system evolved from ten years of their collective work with over 2,000 CEOs of mid-market companies.

“I’m tremendously excited about continuing my work with CEOs of mid-market companies,” Edmundson continued. “As CEOs of mid-market companies we’re different than the enterprise CEOs or small business owners. We think differently and manage our businesses differently, and there’s scant information out there focused on empowering us, the mid-market CEOs, to achieve both our professional and personal goals. That’s why we created ShortTrack CEO – to focus solely on us.”

The ShortTrack CEO business management system is designed for CEOs and leadership teams to master the four fundamental areas that impact their business value: Foundation, Market, People, and Operations.

CEOs can gain an overview of how the system works from the new book titled:

ShortTrack CEO: How Mid-Market CEOs Apply Four Critical Concepts to Achieve Their Personal Goals.

CEOs can download the ShortTrack CEO eBook which is currently complimentary.

About ShortTrack CEO, LLC:

ShortTrack CEO is a business management system designed by CEOs for leadership teams of mid-market companies. The ShortTrack system enables CEOs to master the four fundamental areas of their business that impact their value — Foundation, Market, People, and Operations — and align their team to their purpose to get measurable results every 90 days.

The ShortTrack CEO system encompasses training, consulting, mentoring, seminars, and self study; is backed by a complete set of tools; and is delivered to clients by a seasoned CEO over a 12 month period.

ShortTrack CEO is privately-held and headquartered in Memphis, Tennessee with locations in Scottsdale, Arizona and Adelaide, Australia.

The founders of ShortTrack CEO, the first business management system created by CEOs for leadership teams of mid-market companies, today officially released their book titled ShortTrack CEO: How Mid-Market CEOs Apply Four Critical Concepts to Achieve Their Personal Goals.

The 162-page eBook from authors and ShortTrack CEO founders Ken Edmundson, Jim Sagar and Nick Setchell discusses the results of their collective work with 2,000 CEOs of mid-market companies in the United States, Australia and the U.K. over a 10-year period.

The book is structured as a how-to manual for mid-market CEOs. It outlines four critical concepts and twelve activities that mid-market CEOs can use to overcome the common challenges that mid-market companies face.

“CEOs of mid-market companies are fundamentally different from their Fortune 500 and small business owner counterparts,” said Ken Edmundson, co-author and CEO of ShortTrack CEO, LLC. “They’re not only different from big company and small company CEOs, they’re different amongst themselves. Our experience has shown that there are five distinct personas of mid-market CEOs, and each persona is tied directly to the CEO’s personal goals and affects how they manage their company.”

The book outlines how the different types of mid-market CEOs are attracted to four high-level management concepts that help them to

• Find the hidden numbers between their P&L and balance sheet that tell them if their time, energy, risk and money are being invested wisely.
• Increase the accuracy of their managing and hiring decisions to 80%.
• Energize their people to achieve their vision by creating a galvanizing culture.
• Win mindshare to build a competitive advantage and grow sales.

“Mid-market companies have the need to approach certain business areas in the same manner as the Fortune 500, but many don’t have the resources—either training, financial capital or enough intellectual capital—to do so,” noted Jim Sagar, ShortTrack CEO co-author. “We worked to create and organize solutions that give mid-market CEOs the ability to run their companies in the same manner as their big company counterparts, but in a format they can use.”

“One of our key findings was that most mid-market CEOs know why they want to achieve certain management objectives, but don’t have the roadmap of how to implement them,” said Nick Setchell, ShortTrack CEO co-author. “There are plenty of ‘why’ books in the business book marketplace today, and plenty of books that explain ‘how’ to complete certain business activities, but very few that tie together the ‘why’ and the ‘how’ in a single text. We strove to accomplish that with our book.”

The ShortTrack CEO book for mid-market CEOs is available at www.ShortTrackCEO.com and is currently complimentary.

About ShortTrack CEO, LLC:
ShortTrack CEO is a business management system designed by CEOs for leadership teams of private companies with less than $100 million in revenue. The ShortTrack system enables CEOs to control the four fundamental areas of their business that impact their value — Foundation, Market, People, and Operations — and align their team to their purpose to achieve measurable results every 90 days.

ShortTrack CEO is privately-held and headquartered in Memphis, Tennessee with locations in Scottsdale, Arizona and Adelaide, Australia.

The ShortTrack CEO system evolved from ten years of work with over 2,000 CEOs of companies under $100 million in revenue. It’s designed for CEOs and leadership teams to master the four fundamental areas that impact their business value: Foundation, Market, People and Operations.

“CEOs of small to mid-market companies don’t have the same resources or bandwidth as their Fortune 500 counterparts to build the tools and systems to ensure that their growth is creating company value,” said Ken Edmundson, co-creator and CEO of ShortTrack CEO, LLC. “Everyone talks about growth and increasing the top line, but our work over the last ten years has shown that not all growth is equal, and not all growth creates value. Sometimes growth hurts company value.”

The ShortTrack CEO system enables CEOs to use a single metric to measure their effectiveness. The measurement gives them insight into how well their business is creating value, how well they’re performing against their competitors and peers, and the percentage return the business is providing for their shareholders.

“We created the ShortTrack value measurement after ten years of research into the applicability of ROCE for private companies,” notes Nick Setchell, ShortTrack CEO co-creator. “ROCE was developed seventy years ago by the DuPont Company and is widely used by Fortune 500 executives to provide a clearer, more valuable insight into their performance. Our derivation of ROCE gives small to mid-market CEOs the same valuable information so they make better decisions to create company value.”

The ShortTrack CEO system is more than a financial measurement, though; the system delivers tools for CEOs and their leadership team to use on the job to redefine their corporate strategy to improve the business areas that affect their value. The system is delivered through a twelve month program that encompasses training, consulting, seminars, self study and mentoring led by Ken Edmundson, a serial CEO who has built three successful companies in three different industries over his career.

“CEOs of small to mid-market companies are searching for ways to create value in their companies,” said Jim Sagar, ShortTrack CEO co-creator. “Their challenge is bandwidth; most don’t have the resources to hire McKinsey or Boston Consulting or create their own tools and systems in-house. We’re delivering Fortune 500 quality tools in a format that mid-market CEOs can consume and use with their team. ”

ShortTrack clients are taken through twelve modules aligned to the four areas that are the key drivers of their company value. The modules are delivered by a seasoned CEO who works with clients’ leadership teams to navigate them through the modules and tools. The tools include computer software, assessments, templates, charts, calculators, graphs, spreadsheets, Word documents, and reports.

CEOs track the results on the ShortTrack Board.

About ShortTrack CEO, LLC:

ShortTrack CEO is a business management system designed by CEOs for leadership teams of private companies with less than $100 million in revenue. The ShortTrack system enables CEOs to master the four fundamental areas of their business that impact their value — Foundation, Market, People, and Operations — and align their team to their purpose to get measurable results every 90 days.

The ShortTrack CEO system encompasses training, consulting, mentoring, seminars, and self study; is backed by a complete set of tools; and is delivered to clients by a seasoned CEO over a 12 month period.

ShortTrack CEO is privately-held and headquartered in Memphis, Tennessee with locations in Scottsdale, Arizona and Adelaide, Australia.